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Salesforce to Google Ads Micro Integration

Micro Integrations are a new way to handle customer data. Where standard integration tools centralize customer data, Micro Integrations move critical customer data from one marketing app to another. "Micro" integrating data dramatically simplifies data activation and enrichment. Here's how it works.

Optimize To ROI at The Keyword Level

Optimizing your Google Ad spend to impressions and clicks is definitely better than nothing … but just barely. Your goal as B2B marketers is to deliver qualified leads to sales that ultimately turn into a closed deal. MQL, AQL, SQL, Closed Deals, Revenue … Now you can optimize to any of these Salesforce conversions and more with our powerful integration — all at the keyword level in Google Ads.

Use Case 1

Thanks to our Salesforce to Google Ads Micro Integration you can now see your Salesforce data and audiences (boxed in red) directly inside of Google Ads. This allows you to target audiences better and follow your customers through their journey seamlessly.

And this is just one way you can use the Micro Integration!

Use Case 2

Thanks to our Salesforce to Google Ads Micro Integration you can now see your offline conversions from Salesforce (boxed in red) such as opportunities and closed won deals right inside of Google Ads down to the keyword level.