Bing Ads is low volume/high quality channel for most companies. Not all ads are created equal and you need to know which ones are driving the most important conversions. Import your AA conversion data into Bing Ads at the keyword level today.
Optimize To Meaningful Conversions at The Keyword Level
Optimizing your Bing Ad spend to impressions and clicks is definitely better than nothing … but just barely. You want to optimize at a more meaningful level. What if you could know which visitors spent more than 60 seconds on the site? Got to the last page of the checkout? Made a purchase of more than $100? Now you can optimize to any of these conversions and more with our powerful Micro Integration.
You’ve spent so much time creating your targeted audiences in Adobe Analytics and now want to have these accessible in Bing Ads custom audiences. This powerful Micro Integration allows you to do this and immediately take action in Bing Ads. Better audiences means better targeting.
This is a quick overview of how our Adobe Analytics to Bing Ads Micro Integration works. Once connected to Adobe Analytics, Datajoin grabs any Adobe event data and writes that back as conversion events to Ad platforms such as Bing.