How it worksIntegrationsTeam

Adobe Analytics & Marketo Micro Integration

Activate on digital buyer behavior from Adobe Analytics, directly in Marketo.

Improve Customer Acquisition

Get web behavioral data from Adobe Analytics you can use to nurture leads down the sales funnel, personalize sales outreach, and increase pipeline velocity.

Use Cases
  • Create lead nurture tracks using time spent, pdf downloads, click events, and more.
  • Personalize sales outreach based on product intent, content consumption, or other activities.
  • Save revenue opportunities by capturing web visitors that started a form but didn't finish it using form start events.
Turn Regular Customers Into Fanatics
With your web behavioral data in Marketo, you can create high value, personalized customer interactions that increase customer loyalty and improve your brand image.

Use Cases
  • Prevent churn by segmenting customers using login events, help page visits, and other data that indicate a user might stop using your product or website.
  • Improve your customer experience by creating personalized outreach just for your 'power users.'
Intelligent Upselling
Upsell your current customers using web data integrated directly into Marketo. Create customer segments that tell you what content your current customers are engaging with.

Use Cases
  • Create offers for existing customers who are spending time on the site, looking at your newest product offerings, or consuming a high amount of content.
Adobe Analytics Visitor Attributes to Marketo Lead Attributes

Marketo & Adobe Analytics Identity Sync

Adobe Analytics and Marketo ID Sync
FAQs
Adobe Analytics and Marketo Engage are both part of the Adobe Experience Cloud suite – don't they already integrate?
What’s the difference between Adobe Analytics website tracking and Marketo (Munchkin) website tracking – don't they track the same data?
What’s the benefit of using Adobe Analytics data in Marketo?
I only have one field I want to pull into Marketo from AA… do I really need to spend $30k for that?

Have Questions?
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