Optimize To ROI In Facebook Ads
Optimizing your Facebook ad spend to impressions and clicks is definitely better than nothing … but just barely. Your goal as B2B marketers is to deliver qualified leads to sales that ultimately turn into a closed deal. MQL, AQL, SQL, Closed Deals, Revenue … Now you can optimize to any of these Salesforce conversions and more with our powerful Micro Integration — all right inside Facebook Ads.