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Adobe Analytics to Salesforce Micro Integration

Sales teams: do you want to know every interaction your prospect has had on your website since the beginning of their customer journey? This Micro Integration gives you 100% visibility into these difference-making insights. And it’s all visible right in Salesforce.

Buyer Intent … Revealed

Sales teams need to know what a prospect is doing on their website in order to best service them. Imagine being able to know what pages and videos your contacts are viewing, how much time they are spending, and what content they are downloading. This Micro Integration delivers this powerful Adobe Analytics’ data into Salesforce at the contact level… 100% automated.

Know Which Leads Are The Low Hanging Fruit

SDRs have the responsibility of sifting through high volumes of leads to find qualified leads to hand over to Sales. This process is often inefficient as leads that are not a good fit get passed on to Sales or the SDR spends way too much time having to call-qualify each lead and in the meantime the lead has gone cold. This Micro Integration allows SDRs to immediately know everything the lead did on the website. What does this give you? 40x faster qualification of leads that have higher conversion rates.

Use Case

Thanks to our Adobe Analytics into Salesforce Micro Integration you can now see key prospect website behaviors directly inside of Salesforce. Help your sales team close more deals by having all the prospect data that they need at their fingertips.

Thanks to our Adobe Analytics to Salesforce Micro Integration, you can also see your Adobe segments directly inside of your Salesforce platform at the contact ID level. Stay in sync daily with your marketing team and close more deals as a result.