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Integrated customer data is the key to personalization. But how do you get there? In this session, learn how Fidelity creates sophisticated customer segments in Marketo by integrating Adobe Analytics data using Datajoin’s Micro Integrations.

In this session, you will learn how to:

• Use rich behavioral data and sophisticated journey flows to identify and engage with customers
• Find insights in data to deliver personalize experiences that evolve with customers’ interests and preferences over time

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